You’ve noticed that the visitors aren’t buying your tickets online? Is there a strategy you can use to sell tickets online? Here are possible reasons why they aren’t purchasing your tickets!
You’ve built and designed your own online ticket store, you’ve used social platforms to attract more people, and now you are wondering why aren’t the visitors buying your tickets online?
Apparently, you are doing something wrong. Don’t worry as sooner you’ll realize you are making a mistake the better you will run your online ticket store.
- Your visitors can’t purchase the tickets via mobile phones: Did you know that mobile web is the fastest growing communication channel? We are all addicted by our smartphones today and we simply can’t live without checking what’s new on the web. We can say that mobile phones and smart devices play a very important role in motivating purchasing decisions. If your visitors and potential buyers can’t buy tickets via mobile phones, you are missing an important opportunity to satisfy your customers’ needs.
- Purchasing your tickets is complicated and time-consuming: The online shoppers today prefer to buy everything online because it is simpler, faster, and cheaper. If the process of purchasing a ticket at your online store or website is complicated, the visitor will probably leave and never come back. You need to offer your visitors the fastest way to buy your tickets. With just a few clicks on the mouse, the visitor should download and use the ticket. As simple as that.
- You have trained people to purchase tickets at the door: Thanks to the modern facilities, efficient entry procedures, and improved wayfinding, visitor-serving venues have become hassle-free for potential guests to visit. This ease of access erodes your web visitors from buying tickets online. You need to clearly show your visitors that the only way they can come to your upcoming event is if they purchase tickets online. If you say it, the will do it. Another strategy is if you use higher prices for tickets bought at the door. This way your guests will have a reason to purchase your tickets online.
The good news is that these visitor-related issues can be easily solved. Find a way to boost your ticket sales, change the ecommerce platform if you are not satisfied with the current one, and expect more new guests to come!